The brand can be afforded only a select audience and thus the brand has to rely on value sale. Pricing: MAC cosmetics are priced at a premium and only people from a higher income group can afford to purchase their makeup.Some of the key weaknesses of MAC Cosmetics are: Weaknesses are used to refer to areas where the business or the brand needs improvement. Weaknesses in the SWOT analysis of MAC Cosmetics The packaging of all MAC cosmetics in signature black cases is also a characteristic feature of the brand. Some of the unique features include the bullet shape and the texture. Unique Lipsticks: MAC cosmetics are well known for their lipsticks which have been characteristically designed exclusively for the brand.MAC does research on all its products to ensure that they are suitable for all types of skin and thus makes the cosmetics suitable for women of all racial groups, ethnicities, and cultures as well as even men. Though MAC was meant for women, the vibrant colors and bright hues made the brand appealing to a younger audience. All sexes’ wherein it makes makeup catering to a number of different segments. Makeup for multiple segments: MAC is true to its slogan ‘All ages.They also have mineral-based makeup in each of these categories and most of their makeup is available in lotion as well as powder forms. The wide range of Products: MAC Cosmetics offer a wide range of cosmetics such as lipsticks, blush, rouge, eyeliner, mascara, foundation, concealers, eyeshadow etc.Which makes them not just experts in the domain but also prospective customers or influencers. The employees are primarily makeup artists or professionals who have had the direct or indirect connection and experience in the makeup industry.

Employees: The employees of makeup are selected with a lot of attention to detail.introduced the brand to key influencers of the fashion world like designers and editors of popular fashion magazines. Their first set of customers who were either models, stylists, professional makeup artists, photographers etc. Association with the fashion business: The cosmetics major MAC was initially made for professional models where they could withstand the strong lights and glare of the ramp.The following are the strengths of MAC Cosmetics : Strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors. Strengths in the SWOT analysis of MAC Cosmetics Threats in the SWOT analysis of MAC Cosmetics.Opportunities in the SWOT analysis of MAC Cosmetics.Weaknesses in the SWOT analysis of MAC Cosmetics.Strengths in the SWOT analysis of MAC Cosmetics.

Mac cosmetics career opportunities